Private label manufacturing has become a booming industry in recent years, with many would-be entrepreneurs identifying a perceived market gap and finding a manufacturer to produce the product, leaving them to focus on selling it and building a sustainable business.

Private-label, (also known as White Label, Brepoke and own brand) wet wipes are one market segment that really stands out for several reasons.
There is strong ongoing demand for these products, and the market entry barrier is relatively low for both new and existing brands.

Whether you are interested in white labelling baby wipes, cosmetic cleaning pads, or flushable wipes, the world is your oyster. With a partner like Davis & Moore, the opportunities are almost too numerous to mention.

This article aims to provide you with a complete understanding of what private-label wet wipe manufacturers like Davis & Moore do and how brands like yours could benefit from working with us. We will also discuss the key trends shaping the industry and explain why Davis & Moore is the right manufacturing partner for your business needs.

What Exactly Do Private Label Wet Wipes Manufacturers Do?

As a private-label wet wipes manufacturer, Davis & Moore creates wipes that are sold under another company’s brand name. While the brand manages marketing and distribution, Davis & Moore takes care of the behind-the-scenes operations:

1. Product Development

Research and Development – Our product development never stops. We continue to evaluate and improve our product daily. This includes:

  • Selecting base materials (nonwoven fabrics like spunlace, air-laid, or bamboo fibre)
  • Developing custom formulas (alcohol-free, natural, moisturising, antibacterial, etc.)
  • Creating scents and additive profiles
  • Testing durability, softness, and absorbency

As our customer, you can benefit from our cutting-edge technology without the time, hassle, or expense of hiring your own chemists or engineers.

2. Material Sourcing

As you would expect, Davis & Moore source:

  • Fabrics
  • Ingredients and chemical solutions
  • Packaging materials (flow packs, canisters, single-use sachets)

Due to the sheer scale of our operation, we regularly secure better prices and higher-quality materials than a brand could obtain on its own.

3. Manufacturing and Filling – First Class Facilities Delivering The Highest Standards of Products

Facilities are equipped with automated machinery for:

  • Cutting and folding nonwoven materials
  • Saturating wipes with liquid formulas
  • Ensuring consistent saturation levels and hygiene standards
  • Sealing and packaging finished products

This process ensures efficiency, quality control, and compliance with safety standards.

4. Packaging and Design

Another key benefit of working with Davis & Moore is that we offer:

  • Custom printed packaging
  • Assistance with branding design
  • Label compliance based on regional regulations

Many of our private-label partner companies enjoy partnering with us precisely because it enables them to create a product line that looks custom-made without the cost of custom operations.

 

5. Compliance and Certifications For Private Label Products

A reputable manufacturer should support certifications such as:

  • ISO 9001 / ISO 22716 (GMP for cosmetics)
  • Dermatologically tested or hypoallergenic certification
  • FSC (Forest Stewardship Council) or biodegradable material certification

This is especially important for baby, skincare, and eco-friendly wipes.

Why Brands Choose Private Label Baby Wipes and Wet Wipes Manufacturers

Amazon resellers, large retailers, and some startup companies have increasingly turned to a private-label model to grow their businesses.

Key advantages include:

Lower Startup Costs

Launching any new company is an expensive proposition, but if you have ambitions to launch a large-scale wipes brand, you may be looking at spending millions of pounds on factory equipment alone. By utilising the benefits of private label, you have the perfect solution to this problem, with the added benefit of not having to order such a large quantity.

A Quick Launch

Because Davis & Moore already has everything in place, such as its ready-made formulations and packaging process, your business launch time can be reduced from months or years to only a few weeks.

Scalability

If you suddenly find you have a massive hit on your hands, a company like Davis & Moore can respond quickly to unexpected but welcome demands. They have the capacity to scale at speed almost on demand.

Expertise and Quality Assurance

Davis & Moore specialises in a narrow product category, giving it a clear focus and an understanding of market trends. They also have established testing and QC processes, whilst keeping up with any regulatory standards, which can be a massive job on its own. You essentially are benefitting from their years of experience and knowledge without having to put in the research or hard work – your shortcut to success.

Your Product Your Choice

There are many choices that you still have to make as a private label partner. You might have unique requirements, such as a focus on minimal environmental impact, which might involve biodegradable wipes, unique styles and colours, luxurious facial cleansing cloths, or industrial-grade disinfecting wipes. The beauty of this business model is that you can choose whatever you need, and Davis and Moore would like nothing more than to be your trusted partner as you set off on this venture.

How to Choose the Right Private Label Wet Wipes Manufacturer

Choosing the right private-label wet wipes manufacturer is one of the most important decisions you will make in this business. Listed below are seven things to take into consideration when making that choice:

Experience and Speciality

Does the manufacturer specialise in your category—baby wipes, cosmetic wipes, disinfecting wipes, etc.? What evidence can they provide you with to demonstrate that? At Davis & Moore, we have many years within the industry, with hundreds of satisfied customers.

Certifications and Regulatory Knowledge

Ensure they can produce compliant products for your target market.

Minimum Order Quantity (MOQ)

Some factories require large orders, while others cater to smaller brands. Davis & Moore are flexible and committed to helping you grow your business.

Customisation Options

Can they develop a unique formula, scent, or material?

Production Capacity

Choose a manufacturer with room to scale as your brand grows.

Quality Control Protocols

Evaluate testing, batch traceability, and consistency across production runs.

Lead Times and Logistics

Clear timelines and shipping options are essential for inventory planning.

As you can see, although private-label wet wipes are a growing market, there are still many factors to consider.
At Davis & Moore, we are committed to our partners’ success. If you are searching for a trusted partner within the industry, give our friendly customer service team a call today on 0161 848 8008.